How to fight back against Google FLoC
Google is starting to track your site visitors for advertising purposes even when you’re not using Google Analytics or having any relationship with Google.Here’s a closer look at Google’s Federated...
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Core Web Vitals and how to improve the page experience
As a site owner, you’ve probably heard about Google’s page experience update and the introduction of Core Web Vitals but what does it all mean? It’s a new way of evaluating whether a site is providing...
View ArticleGoogle AMP is dead! AMP pages no longer get preferential treatment in Google...
Google is rolling out a significant change as a part of their page experience ranking algorithm in June 2021. From the release of the Core Web Vitals and the page experience algorithm, there is no...
View ArticleHow we scaled support for 4,000+ subscribers and 1,000+ monthly trials...
We’ve grown from less than 100 subscribers to more than 4,000 subscribers since April 2020. With all this success also comes a growing volume of support requests. We recently started onboarding a new...
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58% of Hacker News, Reddit and tech-savvy audiences block Google Analytics
There are several privacy concerns with running Google Analytics but there are worries about data accuracy too. How much data is missing from Google Analytics due to adblockers and privacy-friendly...
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How we bootstrapped our open source Google Analytics alternative to $500k ARR
We’ve had an amazing journey to date. It took us 324 days to reach $400 in monthly recurring revenue (MRR) since we got our first paying subscriber on May 14 2019. Then things got a bit crazy. It took...
View ArticleIs Google Analytics illegal? Austrian, French and Italian DPAs say so
Plausible Analytics is incorporated, built and hosted in the EU with all visitor data exclusively processed on servers and cloud infrastructure owned and operated by European providers. If Google...
View ArticleGoogle Analytics will stop tracking stats on July 1st 2023 (and there’s no...
Google just dropped big news on the business and marketing world! Universal Google Analytics, the current version of Google Analytics, will be sunset and will stop counting stats on July 1st 2023. The...
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How we built a $1M ARR open source SaaS
We’ve reached a significant milestone of $1 million in annual recurring revenue (ARR) with Plausible Analytics, a simple, lightweight, open source and privacy-friendly alternative to Google Analytics....
View ArticleKey differences between UA and GA4: A guide to a smooth migration
Are you considering migrating from Universal Analytics to Google Analytics 4 but are unsure about the differences between the two and how to succeed with the transition? We’re an alternative to Google...
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